實用的商務英語作文8篇
在學習、工作、生活中,大家都經常看到作文的身影吧,作文是由文字組成,經過人的思想考慮,通過語言組織來表達一個主題意義的文體。那么你有了解過作文嗎?以下是小編為大家整理的商務英語作文8篇,歡迎大家分享。
商務英語作文 篇1
1. At a slower rate…
2. It reflects the great differences that exist between…
3. These figures were overwhelmingly greater than the corresponding figure of…
4. It can be seen from the chart that significantly…~er…than…
5. In all locations, A out numbered B…
6. These two pie charts show the differences between two groups of…
7. The first point to note is the huge increase (in the number of)…
8. A is more than ***times(bigger) than B
9. The biggest loss was to A,which decreased from***to ***of the whole.
10. The biggest gains(in graduate numbers) were made by A which,as a group,have increased by over **%
商務英語作文 篇2
收到一封信,收信人首先注意到的是信的格式。美觀整潔的書信格式會給收信人留下深刻的印象。
標準的商業書信由以下三個部分組成:
1·信頭
2·信文
3·信尾
信 頭
在信和傳真中,信頭所占頁面一般不超過三分之一。
1發信人地址
一般來說,商業書信的`首頁都使用印有公司抬頭的信箋,抬頭上標明公司名稱、地址、電話和傳真號碼。傳真也一樣,信箋上印有抬頭,并采用固定的信頭格式。
傳真發信人的地址位于傳真紙頁首固定的信頭格式內。
2發信日期
日期的書寫有以下兩種模式:“12 June 1998”[日-月-年]或“June 12, 1998”[月-日-年]
日期不能縮寫,序數詞不能使用縮寫形式,月份也不能縮寫。
3收信人地址
收信人地址包括收信的全名和職銜,以及公司的全稱和地址。禮貌性的稱呼要使用得當。
傳真中收信人地址一般打在信頭格式相應的空格內。
5指定收信人姓名
在商業書信和傳真中,指定收信人姓名這一欄現已不常用。收信人地址的首行已經寫明收信人姓名,因而不一定需要專門指定收信人姓名這一欄。
如果要使用指定收信人姓名這一欄,就要從頁面左邊空白處寫起,在收信人地址下面空兩行。
6稱 呼
商業信件和傳真常用以下方式開頭:
·Dear Mr/Mrs/Miss/Ms Wang(表示寫信人知道收信人的姓名和性別);
·Dear Sir或Dear Madam(表示寫給一位有具體職銜的人,如Sales Manager,
Chief Accountant等,而且寫信人知道對方的性別);
·Dear Sir or Madam(表示寫給一位有具體職銜而寫信人又不知其性別的人);
·Dear Sirs (表示寫給一家公司,沒有明確的收信人)。
稱呼中的第一個單詞和其他所有名詞的第一個字母均須大寫。
7事 由
寫明事由可以使收信人對信件或傳真的內容一目了然。
信 文
全齊頭式(full-blocked)書信,每個段落都從左邊空白處開始寫起,右邊空白處必須盡量對齊,不能把單詞斷開。
在齊頭式書信或傳真中,信文也是從左邊空白處開始寫起,在事由下面空一行。
信 尾
傳真的信尾一般都很簡短(通常只有結尾敬辭和署名),而書信的信尾內容則相對較長。
結尾敬辭
一般來說,書信和傳真結尾敬辭都使用“Yours sincerely”或“Yours faithfully”。稱呼為“Dear Mr/Mrs/Miss/Ms…”時結尾用“Yours sincerely”。稱呼為“ Dear Sir/Sir or Madam/Sirs”時結尾則用“Yours faithfully”。
信末簽名
寫信人既可代表本人簽名,也可代表公司簽名。如:
Yours faithfully
For precision Airconditioning Co (Pte) Ltd
商務英語作文 篇3
Charm of intonation
Answering a phone in a clear and pleasant tone can show the speaker's professional demeanor and amiable personality.Although your partner can't see your face, your joy or irritation will come through your voice.When you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and enthusiastic.Never chew gum or eat while you're on the phone.
Decent questions and answers
The call should be answered immediately after the second bell rings
When the other party should take the initiative to identify the company or the name of the Department and its name, should not pick up the phone asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple language.The end of the telephone conversation, usually made by the calling party, then politely said goodbye to each other.No matter what the reason for the telephone call, the party shall be responsible for the redial.
Telephone Message
In business complaints, it is most common to fail to return calls in a timely manner.In order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the reply.Generally within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called back.If you really can't call back personally, you should trust someone else.
Pay attention to jet lag
Before making a call, make sure the difference between the time difference and the working hours of each country. Don't make a phone call on the day off so as not to influence the rest of the day.Try not to call home even if the customer has told you the phone number at home.
Use the telephone properly
In America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the unacceptable.The best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange interviews.Of course, once the two
商務英語作文 篇4
Gentlemen:
Your delivery of [description of goods] which was received by us on [date] does not meet the specifications as outlined in our contract of [date] .
Inasmuch as this merchandise does not meet our requirements, we are hereby requesting that you suspend any future deliveries as called for in our herein referenced contract and release us from that certain contract.
Due to our contractual commitments, we must supply our customer with the appropriate goods within a specified period of time which requires that we now proceed to make our purchases from a different source.
We would appreciate receiving your release as soon as possible.
商務英語作文 篇5
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商務英語作文 篇6
文體介紹
人員出訪,常常需要事先與要見面的人或公司進行預約。這類預約e-mail較易寫,只要做到清楚、簡潔、禮貌就行。它一般包括下列內容:
(1)請求約會并說明原因。
(2)建議確切的約會時間和地點等。如果你的時間比較充裕,預約時可給出你可接受的時間由對方決定。
(3)請對方答復并進行確認。
回復這類電子郵件可分為接受和拒絕兩種。接受的內容一般有:表明來信收悉;表示接受;重述具體時間、地點等;表達希望會晤或感謝的心情。拒絕的內容一般包括:表明來信收悉;說明拒絕的原因;致歉。
當要變更預約時,應說明變更的原因,同時致歉。
實用范例
(1)
subject:requestforanappointment
dearmr。smith
iamscheduledtovisittheu。s。onbusinessattheendofthismonth,andwishtocallonyouatyourofficeonthatoccasion。
iwillbearrivinginwashingtononoraroundaugust20andstayingthereforaboutaweek。itwouldbeverymuchappreciatedifyouwouldkindlyarrangetomeetwithmeeitheronaugust22or23,whicheverisconvenientforyou。ifneitherisconvenient,couldyoupleasesuggestanalternativedatebyreturne-mail。
thankyouinadvanceforyourkindcooperation。iamlookingforwardtomeetingyouinwashingtonsoon!
sincerelyyours,
lilei
guangzhoutradingcompany
主題:請求約見
親愛的史密斯先生:
我預定這個月底出差赴美,希望屆時能到貴公司訪問你。
我預計在8月20日或其前后抵達華盛頓,大約停留1周。若方便的話,望你能擠出時間在8月22或23日與我見面,我將十分感謝。假如這兩天都不行,請以電子郵件回復并告知其他日期。
先在此謝謝你的大力協助,期待不久在華盛頓與你見面!
你真誠的
李蕾
廣州貿易公司
(2)
subject:urgent-needtochangeappointment
dearmr。zhang,
withregardtoourappointmenttovisityourchina’sfactoryonaugust2,iregretthatimustaskyoutochangethedatetoaugust3duetoanunexpectedmatterthatrequiresmypersonalattention。
i’mawfullysorryforthislast-minuterequest,butihopeyouwillbeabletomeetwithmeonaugust3ataround10:00am。ifyouarenotavailable,willyoupleaseletmeknowbye-mailasap?
hopethiswillnotcauseyoutoomuchinconvenience。thankyou。
商務英語作文 篇7
你是一家國際大公司的人力資源部經理。你剛剛任命弗朗西斯卡女士為公司總部的銷售經理。
給總部的全體員工寫一個字數為40-50的備忘錄:
(1)宣布對弗朗西斯卡女士的任命。
(2)說明她開始工作的具體時間。
(3)要求總部員工準備歡迎她。
老師建議:
首先,我們要了解一篇memo的基本格式:
MEMORANDUM
From: Olive HR Manager To: All staff
Date: 12 June, 20xx Subject: Appointment of Francisco
Here we announce the appointment of Mrs. Francisco as our new Sales Manager of the Headquarter. She will be starting her job next Monday morning. There will be a small welcome party by 9:00 that day so everyone please be on time.
其次,寫一篇作文,我們說任何形式的BEC作文,都要考慮如下因素:
Who is going to read my memo?
What has the reader already known about this?
What does the reader need to know?
How is the reader going to respond my memo?
第三,memo盡量使用短句,這樣表達清晰,結構緊湊。
第四,字數超,memo使用詞匯要簡短干練,確保大家都看得懂。
第五,寫memo前要考慮清楚字句的組織,用精練的語言,有頭有尾地把memo完成。
商務英語作文 篇8
Our country is known as “nation of the etiquette” the laudatory name, the advocation etiquette is our country people's traditional moral excellence.From ancient times till now, our country's etiquette standard is the Chinese unique civilization symbol, is Chinese nation moral excellence manifesting.The etiquette, took one traditional moral excellence, has the historical inheritance, has vitality which does not fade.
The etiquette involves which in the commercial contact are very many, but from basic speaks between the human and human's contact, therefore we are used to the commercial etiquette limits art which associates for the commercial personnel.
As the name suggests, the commercial etiquette is refers in the people commerce contact the suitable etiquette standard, is in the commercial contact, by the procedure, the way which certain, is established by usage indicated respects opposite party the process and the method.The ritual stems from vulgarly, popularizes for the ritual.The commercial etiquette operationality, how is should do, how shouldn't do.Achieves in the commercial contact “restrains oneself, respects other people” to be able to cause the people with ease happily to associate.Not only “considers for other people” is the commercial contact, also is between the human and the human the normal contact basic principle.Therefore said the study and the correct utilization commerce etiquette not only is a person intrinsic tutelage and the quality external performance, also is in the human communication the suitable one kind of art, one human relations way or the human relations method, are in the human communication are established by usage show respect, the friendly custom procedure.Carries on in the human communication communicates mutually certainly must grasp the commercial etiquette the skill.Looked from individual angle that, grasps certain commercial etiquette to be helpful in enhances people's own tutelage, beautifies own, the beautified life.And can the very effective promotion social contact, the improvement interpersonal relationship, but also is helpful to the purification social convention.Considers, a smile, a concern all can give human's by mind in warmth, and may cause own mood to be also happy along with it, why not?
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