改變商業決策的前提

　　如何改變商業決策呢?要做些什么呢?一起來看一下下面這篇文章吧!它會告訴你該做什么。

　　1. Address and evaluate your fears head on

　　1.預測并處理好您將面臨的焦慮

　　Even the best decision-makers with strong intuition and confidence are subject to fear. To make a good decision, you've got to give yourself space to rationally address any fear surrounding your choices. Fear biases us toward mediocrity, but leaders are in a position of having to make bold, forward-thinking and potentially risky choices regularly. We can't let fear cloud that process, so pause and be certain you're addressing your concerns honestly.

　　即使是最強的決策者，哪怕他們擁有再強的直覺與自信心也常遭到這種焦慮的困擾。要作出好的決策，您得給自己理智處理那些焦慮的空間。焦慮往往使得我們走向平庸，但作為領導者，您必須能夠作出大膽的、風險性的決策。我們可不能受到焦慮的阻礙而是要確定我們能處理好它。

　　2.Pick your battles

　　2.選擇戰場

　　Not all decisions are equal; some are more important than others. Be honest — is this decision truly critical, and worth obsessing over? We have a finite amount of brainpower to expend each day. If this decision isn't as important as others you must make, bite the bullet and chose a direction.

　　不是所有的決策都具備同等價值;總有一些相比之下更具價值。客觀點-------這項決策真地奏效，值得付出嗎?我們每天所能的腦力是有限的。如果這項決策不如其他，要緊牙關，下定決心，選擇方向，重做決定。

　　3.Trust your instincts

　　3.相信您的.直覺

　　You may be presented with a slew of information in order to make a decision, but some pieces of information are probably more important than others. We're designed to process via rapid cognition (something Malcolm Gladwell talks about in Blink), so focus on what information matters most and go with your gut.

　　為作決策，您會接收到大量的信息，不過總有一些更具價值。我們本來就具有快速處理信息的能力(馬爾科姆.格拉德威爾如是說)。因此關注重要的信息并相信自己的直覺。

　　If you have time to make your decision:

　　如果您作決策的時間寬裕：

　　1. Make space

　　1.騰出空間

　　If you have the luxury of time, take advantage of it. How many times have you had a breakthrough moment after a long night's sleep or some time away from a problem? Give yourself that space. Not only does it give your brain a chance to churn over options, but it also creates the opportunity for serendipity. Maybe you're struggling over fulfillment of a product line. Two weeks later, it turns out an existing vendor is just now offering exactly what you need. That's a kismet moment only time creates.

　　如果時間寬裕，要好好利用。多少次您一覺過后出現突破性的時刻或者發現了多余的思考時間?抓住那樣的契機，不僅可以給您反復琢磨的的機會，還可能有意向不到的驚喜哦。也許您正折騰于一項產品線的完工。兩周后，出現了您急需的供貨商，那就是時間造就了命運。

　　2. Research

　　2.研究

　　Too often, leaders forfeit their leadership position when trying to collaboratively make a decision. They falsely believe that a collaborative process means a democratic one. Listen to everyone, but make decisions alone. Ask for and consider a variety of opinions without judgment. Challenge viewpoints, but don't argue — and don't advocate for the outcome you're gunning for. Retreat only when you've done your due diligence. Then, based on that research, make a decision that's yours.

　　領導者們往往容易在協商作決策時喪失領導地位。他們常常錯誤地認為協商便是民主。博聽廣議沒錯，但最終必須獨斷。征詢各家意見，客觀對待，不加評判。意見不一致時也不要爭辯——更不要力推您的觀點會帶來的成果。您只管盡力調查、研究，然后作出自己的決斷。

　　3. Advocate

　　3.推廣

　　Those you talked to in the research phase will already have a basis of understanding when you approach them with your decision. Expand on this by socializing that decision. Practice your ability to rationalize your argument by advocating for it with your stakeholders. In doing so, you'll identify the words, phrases and approaches that work well — and what falls flat. The more unpopular or dangerous this decision is, the more crucial it is to do this step thoroughly. Say, "Here's what I'm thinking and why. What do you think?"

　　那些參與研究的人對您的觀點已經有了一定的認知。在推廣的過程中，您的決策可以得到進一步完善。跟您的合作伙伴宣揚你們的決策時，發揮自己善辯的能力。過程中您得鑒定出奏效的詞匯、短語和方法以及那些無用的。決定越小眾或者風險越大，這一步就越關鍵，就這樣說：“這就是我的觀點及理由，你們怎么看?”

　　4. Activate

　　4.實踐

　　Now that you've practiced your narrative and have buy-in from key stakeholders, put your decision into action. Not everyone will agree with you, but by performing these steps, you'll create a solid foundation of trust. It's a leader's burden to make unpopular decisions. But if you do it right, even those who disagree will have your back. Decisions, whether quick and on-the-spot ones or slow-burning, often represent a crossroads for a leader. Not all are life or death, but they can still have a profound impact on your business. Practice these steps to confidently move in a direction of growth.

　　既然您已經有了決策，也有了支持者，下面就把您的決定付諸行動吧。不是所有人都贊成您的觀點，但通過以上這些步驟的實施，您起碼獲得了信任的根基。制定不是所有人都看好的決定往往都是領導們干的事。但決定一旦奏效，那些之前跟您意見不一致的人都會臣服于您。決策，不管是當場作得還是慢慢斟酌來的，都會是領導者們的十字路口。盡管不是所有的決策都奏效，但這些決策都能對您的事業產生很大的影響。跟著這些步驟，自信地向成功的方向前進吧!

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