商務英語之商務策略

時間：2024-11-19 14:45:56 澤楠商務英語我要投稿

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商務英語之商務策略

　　在商務英語翻譯實踐的過程中，另一個很重要的翻譯技巧就是詞量增減。翻譯過程中要根據原文中上下文的意思、邏輯關系以及譯文語言句法的特點與表達習慣，以下是小編為大家收集的商務英語之商務策略，希望能夠幫助到大家。

商務英語之商務策略

　　分銷渠道策略：

　　我們正與主要競爭對手為爭奪最大市場份額而激烈競爭。你認為我們有什么優勢?

　　We are competing aggressively with our main competitors for the biggest market share. What do you think our strengths are?

　　我們具有低成本優勢。其他公司將很難與我們競爭。

　　We have an advantage of low costs. Other companies will find it difficult to compete with us.

　　但是公司好幾年都是市場領頭羊。他們的主要銷售戰略是產品的質量，標準化的質量。

　　But ABC Company has been the market leader for several years. Their main selling strategy is the quality of their products, the standardized quality. the market leader

　　那么，讓我們集中于創新，比如，在控制分銷渠道上的創新。

　　Well ,lets focus on innovation ,for example, innovation in controlling distribution

　　這聽起來很有意思!

　　That sounds very interesting!

　　你能詳細說說嗎?

　　Would you please go into details?

　　* Could you be more specific?

　　* Could you go into more detail on that?

　　* Could you elaborate on that?

　　價格策略：

　　Researches show that market potential for our new products is great. All we need now is a good promotional push.

　　研究證明，我們的新產品具有很大的市場潛力。我們現在惟一要做的就是大力促銷。 .. 市場潛力

　　*You said it. We should draw more customers attention to our new products.

　　* You said it. We should make more customers aware of our new products.

　　你說得很對。我們應該使更多消費者注意我們的產品。

　　We may let them try out our new products free for some time.

　　可以讓他們免費試用一段時間。

　　We may also offer them a discount.

　　也可以提供折扣。

　　We may use coupons.

　　還可以發放優惠券。

　　*The customers may tear off the coupons attached to the products and use then to get coupon

　　*By using the coupons, the customers can save $ 10 on the next purchase of the same products.

　　比如，撕下優惠券，用它再買同一產品可省10美元。

　　And there is often a buy-one-get-one-free promotion in the supermarket

　　超市還經常舉行買送—促銷活動。

　　廣告策略：

　　你看我們的市場份額在下降。

　　You know, our market share is dropping.

　　我們需要搞搞促銷。

　　*We need to promote the sales.

　　* We need to launch a promotion.

　　你看是否有必要做廣告?

　　*Do you think advertising is necessary?

　　* Do you think advertising is needed?

　　是的。依我看，廣告是一種重要的市場營銷工具，它能在許多方面起作用。

　　* Yes. The way I see it advertising is an important marketing tool and it works in many different ways.

　　* Yes. In my opinion advertising is an important marketing tool and it works in many different ways.

　　那么依你之見，怎樣才算一個好廣告呢?

　　What do you think makes a good advertisement, then?

　　一個好廣告總是集中于產品。它應該描述產品的獨特賣點。

　　A good advertisement always concentrates on the product. It should describe the unique selling points (USPs).

　　我明白了。但由誰決定使用何種媒體呢?

　　I see. But who decides which sort of media to use?

　　哦，通常由廣告代理做出選擇。

　　Well, usually the advertising agency makes the choices.

　　你知道嗎，我們公司下個月將開展宣傳促銷活動。

　　Do you know our company will launch the publicity and promotional campaign next month?

　　是嗎?我還不知道。

　　*Really? I haven’t heard of it.

　　* Really? I have no idea about it.

　　我們打算在我們的-每個商店舉辦晚會進行促銷。我們希.望一些社會知名人匕士能夠出席，從而產生有影響的宣傳并，-提高我們的聲譽。.

　　We plan to launch this promotion with major evening events in each of our stores. It our expectation that some social celebrities will attend these events thereby genera- ting significant publicity and enhancing our reputation.

　　聽起來很好呀!活動還有其他方面內容嗎?

　　That sounds great! Is there any other aspect in the campaign?

　　是的。另一個重要.宣方面是通過媒體做,傳手冊廣告，比如報紙、宣傳手冊、電視等等。.

　　Yes. Another important aspect brochure is advertising through media, such as newspaper, brochures, television and so on.

　　商務英語翻譯的技巧有哪些

　　一、一詞多義

　　同一個單詞，它的語境不同，使其得到的詞義也可千差萬別。

　　二、詞類轉譯

　　商務英語翻譯中常見的譯詞技巧就是詞類轉譯。常見的有名詞與動詞、介詞與動詞的互相轉譯。

　　1.名詞與動詞的互相轉譯：

　　2 . 介詞與動詞的互相轉譯：

　　在許多場合下，介詞轉譯成動詞時，需要依據上下文進行引申，具體地進行翻譯。