商務英語高級日常必備口語資料

　　Product Package

　　Ex: The importance of packaging products appropriately

　　○1 Traditionally, the purpose of packaging a product is to protect the product or to make it convenient for carrying, as some products are liquid or sticky.

　　○2 Today, the package add value to the product, especially to the consumer goods. The package is the product’s first impression to the customer. They may judge the quality of the product by its package and decide whether to buy it or not. Sometimes, a gorgeous package is a symbol of identity, especially when the product serves as a gift or present.

　　○3 You have to packaging your products appropriately so that your products can stand out from the crowd and be bought by the customers.

　　III. Diversification

　　Ex: The importance of product diversification to the success of a business.

　　這時你可能對product diversification并不是很熟悉，可以舉一些案例，比如, the case of coca-cola: despite of its regular cola, it produce diet cola for people who get diabetes or adiposity problems. 然后借以說明product diversification的`作用。

　　○1 Meet the needs of different customers.

　　○2 Increase the company’s market shares/market penetration.

　　○3 Marketing segmentation: the division of potential buyers according to age, sex, lifestyle, etc with the aim of designing and promoting goods and services to meet their specific need.(此定義引自《牛津英漢雙解商務英語辭典》，我認為很不錯的一本商務英語詞典，每個詞匯都有在商務方面的中英兩種解釋和例句)

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